So, You Want to Tell Your Friends About TalkLocal, but Can’t Find the Words…

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It’s great to hear that our users are empathizing with frustrated friends and business owners and responding by suggesting TalkLocal.

By all means, send us your frustrated, your ambitious, your favorite hometown businesses. Consumers and local pros could use the help and so could our marketing team.

But if you’re having trouble explaining the service, we can certainly empathize there. The team worked long and hard to craft a clear message and we still find ourselves fumbling for laymen’s terms in our talks with users. So, if you’re thoughtful enough to suggest TalkLocal, we want to help you put those thoughts into words.

Here’s a list of key descriptors for businesses, consumers, intellectuals and people who want to avoid talk all together.

Talk to Business Owners

Scenario: A business you’ve loved and raved about for years deserves more business.

TalkLocal is…

“a way to talk to prospective customers who match your location and schedule, but might not have found you via an online search.”

“pay-per-conversation, not per call or click like the rest.”

“commitment-free, so you can decline a lead or pause leads whenever you need.”

That’s worthy of a discount, for sure.

Talking to Consumers

Scenario: Your friend is clearly overwhelmed frustrated with searching for a wedding planner/real estate agent/handyman for home renovation/etc.

TalkLocal is…

“a search engine that gets you live phone conversations with matching companies you might not have found otherwise…in minutes.”

“protecting consumer privacy because you talk to businesses via a secure line and only you can share your contact info.”

“a vetting method that reads and compares business reviews of thousands of companies much faster than you could.”

Now, how about them [enter local sports team/scandalous celebrity couple/celebutante reality t.v. stars here]?

Joining Intellectual Conversations

Scenario: Believe it or not, there are many passionate and complex debates about the future of web and local search; and, just your luck – you found yourself in the middle of one. Great. Now, quick. Say something smart!

TalkLocal is…

“an algorithm-based virtual concierge service which filters businesses based on consumer reviews, call analytics, etc. and uses VoIP to connect consumers and businesses via phone in real time.”

“an innovator in the call monetization market due to its Pay-Per-Conversation revenue model – a competitive advantage amidst high-churn rates industry wide.”

“responsive to the 61% of businesses which consider phone calls the most valuable form of incoming leads, according to BIA/Kelsey. On a related note, about 75% of businesses don’t even have websites, according to the 2012 U.S. Census.”

Indubitably!

Changing Subjects

Scenario: The questions, especially from the business owners, just won’t end. You’re fresh out of SAT words and Steve Jobs quotes. Your friends aren’t the only people with problems; your mother has convinced you to set up a play date with your daughter and the chicken pox kid and today is the calm before the storm. Moving on…

TalkLocal is…

“online at talklocal.com. ”

“Come on. It’s spelled – nevermind, here.” (whips out smartphone- texts link)

“I don’t know. Ask them. Here.” (whips out Facebook app, go to our fanpage, enter friend’s name, click Invite).

Why didn’t you do that sooner?

Thank you for helping to share the good news about TalkLocal!


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