Soaring to New Heights in Albuquerque, New Mexico

Friday, November 21st, 2014

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Albuquerque, New Mexico hosts the amazing and spectacular Albuquerque International Balloon Fiesta (AIBF). It’s an annual 9 day event that features around 750 hot air balloons from all over the world.

The balloons show off their stuff by touring around the sky and participating in various competitions and events. Such events include The Fiesta Challenge which involves balloonists dropping markers to try and hit a target. There’s also America’s Challenge Gas Balloon Race, which isn’t really a race. The winner is actually whichever balloon goes the furthest before running out of gas.

Hot air ballooning is actually kind of amazing in Albuquerque thanks to this air current pattern known as the Albuquerque Box. Balloons that lift off during the AIBF can usually make a perfectly continuous loop using the Albuquerque Box.

Going around in circles is fine if you’re hot air ballooning, but not if you’re looking for someone to help with a home repair project. No one likes reading online review after online review trying to decide on the best service professional. And, when you finally get on the phone with someone, it is always deflating to hear that the company doesn’t service your area or can’t do the job.

Sounds like a bunch of hot air, doesn’t it?

Now, there is TalkLocal, the online concierge service that is here to help Albuquerque natives find professionals to help with stubborn cars, ACs, leaky roofs and just about anything else. Watch this quick video to see how we can help.

Just go online to www.talklocal.com, put in some basic details about your service job and TalkLocal will handle the rest. We will find you up to three of the best local service professionals and connect you with them on the phone directly.

We guarantee they will be able to do your job on your time. All you have to do is set up the appointment. If you are unhappy with their work, we’ll convey your sentiments to ensure better quality the next time.

No more navigating without a compass. TalkLocal will help keep you floating.

Top Four Reasons to Quit Smoking in Honor of The Great American Smokeout

Thursday, November 20th, 2014

Written by Krystal Moore

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With Thanksgiving and other major holidays just around the corner, November 20th doesn’t  garner much celebration. Fortunately, this year, we’re celebrating the Great American Smokeout, which is marked annually on the third Thursday of November.

The Great American Smokeout began in the 1970s when Arthur P. Mullaney, a guidance counselor at Randolph High School in Randolph, Massachusetts, offered a challenge for people to quit smoking cigarettes for a single day and spend the money they would use on tobacco products to donate to better causes.

As the years went on, the Great American Smokeout became more popular and in 1976, 1 million people managed to quit that day – in the California division alone! Not only has it helped people drop the habit, but it also helped reduce secondhand smoke by promoting laws that prohibit smoking in certain public spaces.

So, in honor of the Great American Smokeout, here are four reasons you should quit smoking (or convince someone you care about to quit).

Better health – Without those noxious fumes poisoning your lungs, you’ll be able to feel better in all aspects of life. Your physical health improves with less chance of cancer and lower blood pressure and your emotional health improves because you’ll feel so much better not having bloodshot eyes or going on a date with smoky-smelling clothes.

More money – Do you know how much money is spent on cigarettes a month? Depending on how much you smoke, it can be hundreds. Just like what Mr. Mullaney said, why spend all that money on cigarettes when you can spend it on something you really want?

Good Example – Kids look up to adults and model their behavior on yours. So, even if you tell them not to smoke, when they see you doing it everyday, they find it a contradiction and do as you do, not as you say. That’s why your actions have to match your words.

Although it will never be a cake-walk, there are plenty of tools and resources to help you get through it like…

Medical aids – Nicotine patches, gum or lozenges, all of these are aids that are created to help you when the cravings kick in.

Medical practitioners – They can offer you a plan that will be best for you to kick the habit.

Alternative medicine – Some people have had great luck with things like hypnosis or meditation

Support groups – There are others who are going through what you are. You’re never alone in this journey.

Loved ones – Always remember them when you are trying to quit because they need you here, happy and healthy.

For help on any and all ways to quit smoking, take a look at the Great American Smokeout which provides a variety of tips and support. To all of you making the effort to quit, we know you can do it and thank you for taking on this rewarding challenge.

Making the World a Kinder Place on World Kindness Day

Thursday, November 13th, 2014

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In our interconnected world where cause and effect is the law of the land, a small act of kindness can go a long way to making the world a better place. After all, an act of kindness is bound to brighten someone’s day, and who knows how the recipient will pay that good deed forward. So, a domino effect with positivity as its spark can potentially transform the world. So, it is in recognition of the power of positivity that November 13th is World Kindness Day.

So, now is the time to set aside any personal hang-ups and adopt an attitude of gratefulness and generosity.

Rediscover how making someone else’s day is the fastest way to make your own day great.

All around the world people are challenging themselves to do an act of kindness to help make the world a better place. Fortunately, there are as many ways to be kind as there are people needing kindness.

Get inspired by those who practice kindness every day. Take the living angel who created a batmobile just to give sick children a once in a lifetime joy-ride. Even our own founder, Gurpreet Singh, is helping to raise a £1,000,000 to help a charity support those in need of care and counseling.

So, what can you do today? Donate or volunteer to support a cause that matters to you, buy a cup of coffee for the person behind you in line, or invite a neighbor over for dinner.  There’s no act too big or too small.

And, of course, every day can be World Kindness Day if you always take the time to do something kind.

So, do something nice every day and don’t forget to be polite, please and thank you. 🙂

Five Ways to Be a Hero to Veterans on Veterans Day

Tuesday, November 11th, 2014

Written by Dallea Caldwell

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American veterans, now more than ever, can feel out of place in civilian life and culture. The greatest generation is all but a ghost and most support for troops is tinged with opposition to the wars they fight, from Vietnam to Iraq. Meanwhile, veterans face disproportionate amounts of homelessness and unemployment as the VA faces accusations of incompetence and corruption.

That’s why today is a day to truly remember and help those who have done so much. Today is November 11, Veterans Day, when we celebrate those who have served. So, America’s veterans get enough lip service in their support. Here are five programs you can become a part of to make a real difference in their lives.

Wounded Warriors Project – WWP’s main objective is to help veterans who have been injured. You can assist by becoming a Proud Supporter where you can organize your own campaign around something else you’re passionate about.

Operation Gratitude – Operation Gratitude provides care packages filled with food, toiletries and words of good wishes. These care packages are not only sent to soldiers abroad but also to veterans, their families and first responders.

Homes for Our Troops – HFOT builds homes for veterans that are mortgage-free and adaptable to any injuries they may have sustained. They have many ways to assist them which includes donations, helping build homes and fundraising.

Disabled American Veterans – DAV offers a variety of services to assist disabled veterans and their families. They have many ways for people to volunteer, including providing transportation and assisting in local hospitals.

Soldier’s Best Friend – Soldier’s Best Friend provides soldiers with post traumatic stress disorder or traumatic brain injury with a therapy dog, usually rescued from a shelter. Donating to this cause helps not only a veteran in need but also gives a shelter dog a new home.

(Additionally, if you personally know any veterans who are showing signs that concern you, please visit this website so they are able to receive the help they need.)

So, this Veterans Day, answer the call of duty as so many veterans have done before. Your sacrifices will seem trivial compared to theirs, but your contributions will help prove this country worthy of all they’ve risked and given to protect it.

(For those of you who have served, we thank you. Here is a nice list of deals and freebies that you and your families can enjoy today.)

5 Autumn Marketing Ideas Consumers Will Fall For

Friday, November 7th, 2014

Written by Manpreet Singh

$7.4 BILLION!

That’s how much Americans spent on Halloween this year, including $2.8 million on costumes alone. The record numbers could be a positive indicator for the economy.

But, you’re no retailer. You don’t just sit around, watch your own hot air turn to vapor in the cold wind and count the days until Black Friday.
Popcorn and scary movie rentals dominate family entertainment budgets. But, the essentials are your bread and butter.

And guess what:

– The leaves dropped like flies and consumers need someone to rake them

– The cold weather is just strolling through the windows as if their outdated insulation were a “Welcome Mat”

– Their car wheels are bald and will start to slip so badly you’d swear they’re slathered with Rogaine.

Consumers will need your help, like yesterday, and they’re starting to realize it.

And, the same unseasonable chills in the Mid-Atlantic and beyond that drove trick-or-treaters home early also lit a fire under consumers’ backsides that will eventually rocket-propel them through your door.

So, to help you turn up the heat this season, here are 5 Autumn Marketing Ideas Consumers Will Fall For

1. Send them a holiday card:

A simple message of well-wishes and appreciation is the softest, warmest way to sell your services and your brand.

2. Give them a “gift”:

Sales and consumer rewards are welcomed during the holiday season. Still, with the holidays coming up, promotions that have too aggressive a tone can feel as invasive as interrupting family dinner…no matter what time it is. But, wrapping those same promotions in the form of a present can enhance the warmth of the season.

3. Focus on the essentials:

During the colder months, people instinctively focus on survival. Meanwhile, the coming holidays elevate people beyond selfish materialism. So, while a gentle up-sell is always smart once you’ve built a rapport, your direct marketing outreach should focus on those products and services with a clear tie-in to the protect-and-nurture instincts of your consumers. Few people want to feel like they’re just treating themselves or keeping up with the Jonses. Make your services about a needed quality of life improvement for the whole family.

4. Give:

Even as consumers value investments in their own home and family right now, they are acutely aware of the less fortunate. Helping the consumer act on those feelings will make them feel good about their purchase while distinguishing you from competitors. Specialize in Heating and Cooling repair? Partner with your local Fuel Fund and offer a limited-time promotion where you donate a portion of every sale to helping low-income families meet their energy needs. That’s just one of many ways to help consumers enrich their lives and the lives of others at the same time this season.

5. Decorate the store front:

Seeing seasonal and holiday cheer on the shingles and in the windows of community shops helps to open hearts, and therefore wallets, during a walk-in visit. Be sure to find affordable ways to carry the theme throughout your stationery: email signatures and even flyers. And, remember to retain a welcoming atmosphere for people no matter what holiday they celebrate.

But only if your marketing strategies are hot enough to attract those heat-seeking missiles…

Truck Lovers That Truck Lovers Hate

Friday, November 7th, 2014

Written by Dallea Caldwell

Gas prices dropped below $3 per gallon nationally – the lowest since 2010. So, where are we spending that extra change burning a hole in our glove boxes? Well, for one, we’re buying a lot more Starbucks. And, lots of you are probably enjoying the lowered overhead costs of making home service appointments. You may even be investing the savings back into your business. But, surprisingly, the relief at the pump has rekindled the national love affair with gas guzzlers, like SUVs and pick-ups. The shift in trend may drive up truck costs and hurt those of you whose current truck is overdue for retirement. Even worse, the trend represents a resurgence of the recreational truck-lovers that commercial truck-using truck lovers love to hate.

The Vanity Truck Owner

You almost feel bad for the truck.

Clean. Shiny. Completely unfamiliar with a hard day’s work. Parked on a well-paved urban road or downtown office building.

The truck bed is just a hollow grave eternally cloaked in shadow. 97 inches of cargo capacity and 17,500 lbs of towing capacity on a 6.6 and 3.73:1 axle put completely to waste.

When you see trucks like that, you can make a number of relatively safe assumptions:
– The truck has never lifted a heavy load, save its owner’s inflated ego.
– A bedroom dresser is its paint job’s only known threat
– Any job or favor that involves removing the cargo bed tie downs is a source of secret resentment for its owner

In fact, CNN may think Mitt’s 49% comment lost him the election, but we all know it was his embarrassingly glossy truck bed at that one campaign event.

But, why are these soft-core truck-lovers so irritating?

Could it be because commercial truck users have a love for their trucks based on partnership and dependability, while everyone else is prancing around with it like some cheap floozy on their arm for show? It’s like watching a great hunting hound chase a laser pointer or seeing a lion forced to wear a tutu. It just feels wrong.

Perhaps the real reason is fear. Worse than the degradation of the pick-up truck in idle hands is how, you fear, those vain truck owners might reflect on you. You don’t want to be mistaken as someone who idles in idolatry when you work so hard to be such a hard-working hard-worker.

But, rest assured. The occasional paint splatter, rusted nails, and grit on your truck is a sign of commitment, the consummation of your true truck-love.

So, You Want to Tell Your Friends About TalkLocal, but Can’t Find the Words…

Friday, November 7th, 2014

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It’s great to hear that our users are empathizing with frustrated friends and business owners and responding by suggesting TalkLocal.

By all means, send us your frustrated, your ambitious, your favorite hometown businesses. Consumers and local pros could use the help and so could our marketing team.

But if you’re having trouble explaining the service, we can certainly empathize there. The team worked long and hard to craft a clear message and we still find ourselves fumbling for laymen’s terms in our talks with users. So, if you’re thoughtful enough to suggest TalkLocal, we want to help you put those thoughts into words.

Here’s a list of key descriptors for businesses, consumers, intellectuals and people who want to avoid talk all together.

Talk to Business Owners

Scenario: A business you’ve loved and raved about for years deserves more business.

TalkLocal is…

“a way to talk to prospective customers who match your location and schedule, but might not have found you via an online search.”

“pay-per-conversation, not per call or click like the rest.”

“commitment-free, so you can decline a lead or pause leads whenever you need.”

That’s worthy of a discount, for sure.

Talking to Consumers

Scenario: Your friend is clearly overwhelmed frustrated with searching for a wedding planner/real estate agent/handyman for home renovation/etc.

TalkLocal is…

“a search engine that gets you live phone conversations with matching companies you might not have found otherwise…in minutes.”

“protecting consumer privacy because you talk to businesses via a secure line and only you can share your contact info.”

“a vetting method that reads and compares business reviews of thousands of companies much faster than you could.”

Now, how about them [enter local sports team/scandalous celebrity couple/celebutante reality t.v. stars here]?

Joining Intellectual Conversations

Scenario: Believe it or not, there are many passionate and complex debates about the future of web and local search; and, just your luck – you found yourself in the middle of one. Great. Now, quick. Say something smart!

TalkLocal is…

“an algorithm-based virtual concierge service which filters businesses based on consumer reviews, call analytics, etc. and uses VoIP to connect consumers and businesses via phone in real time.”

“an innovator in the call monetization market due to its Pay-Per-Conversation revenue model – a competitive advantage amidst high-churn rates industry wide.”

“responsive to the 61% of businesses which consider phone calls the most valuable form of incoming leads, according to BIA/Kelsey. On a related note, about 75% of businesses don’t even have websites, according to the 2012 U.S. Census.”

Indubitably!

Changing Subjects

Scenario: The questions, especially from the business owners, just won’t end. You’re fresh out of SAT words and Steve Jobs quotes. Your friends aren’t the only people with problems; your mother has convinced you to set up a play date with your daughter and the chicken pox kid and today is the calm before the storm. Moving on…

TalkLocal is…

“online at talklocal.com. ”

“Come on. It’s spelled – nevermind, here.” (whips out smartphone- texts link)

“I don’t know. Ask them. Here.” (whips out Facebook app, go to our fanpage, enter friend’s name, click Invite).

Why didn’t you do that sooner?

Thank you for helping to share the good news about TalkLocal!

The Ever Important ‘I Voted’ Sticker

Tuesday, November 4th, 2014

Today is the first Tuesday of November. Do you know what that means?

It’s US General Election Day! I know. Waiting in line at the polls isn’t how you wanted to spend a Tuesday afternoon but you have to remember the importance that comes with this day.

Voting is a right that many people take for granted. We leaped to exercise our free speech rights ad nauseum when we disagree with our representatives. But, when it’s time to make a statement at the ballot box, too many are deathly silent.

That simple ‘I voted’ sticker is a type of badge. Go earn it by voting. Then, wear it with honor to encourage others to likewise fulfill their rights and responsibilities as citizens.

And, if you won’t exercise your right to vote because….

Your vote determines and influences the people whose influence determines the quality of all our our lives and the lives of our children.

Countless people have fought and died, marched, and starved for the right too many take for granted.

Those who don’t vote, don’t matter as politicians will work hardest only for those who do.

It’s the right thing to do.

Then, you can still do it for the amazing deals many businesses are offering to those wearing that ‘I voted’ sticker. Check them out  here!

Be sure to get educated on the issues first! Just follow this link to find all of the pertinent information you need to know. Though this should be the last time savings influence this decision.

So, for those of you out there who haven’t already, vote and let your voice be heard.

(And yes, one vote does make a difference.)

Telemarketers: How to Respond to Solicited but Unwanted Calls

Monday, November 3rd, 2014

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Written by Dallea Caldwell

How we respond to telemarketers largely depends on our mood when the phone rings. Sometimes, we take the calls and politely listen for the earliest opportunity to say, “No, but thank you and goodbye”. Other times, abruptly abandoning all propriety, we either let the dial tone do the talking or, more often than we’d care to admit, let loose a day’s worth of frustration and pent-up aggression.

Interestingly, because The Do-Not-Call Implementation Act exempts solicited calls; marketers are free to strain the definition of consent. All kinds of consumer behavior legally justifies companies in their repeated, unwanted calls to your residence or cellular devices. Worse, many of our protests leave businesses undeterred as even they can be interpreted as further solicitation. Just take a look at a few of the most commonly twisted consumer replies that  lead to follow-up calls.

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Reply: “I’m not interested at this time.”

Translation: “I’m going to be interested any day now, so I look forward to hearing from you again and again until I finally relent!”

Reality: Although polite company would easily read your intent- which is to let them down easy, unless marketers take you on your word, they risk your business going elsewhere. If you’re serious, try scheduling a call-back to avoid their pointless attempts in the mean time.

 

Reply: “[Dial tone]”

Translation: “Oops! I’m clearly busy and rude. Try back when I’m bored and bursting with desire for that product I inquired about.”

Reality: Although telemarketers are universally despised, they are neither subhuman (exempt from common courtesy) nor superhuman (endowed with mind-reading abilities). Plus, not only might they reschedule such a call, they might retry sooner. Think about it. Unless you spoke, how can you be sure that they noticed you picking up in the first place? And, since they didn’t get a chance to fully introduce themselves or the nature of their call, why should they assume your disinterest when your documented expressed interest provided them the ability to call you in the first place? So, as our mothers used to say: use your words.

 

Response: “[Expletive]! [Loud, incomprehensible jibber jabber] and [personal attack jibber jabber], you [offensively improper noun]!”

Translation: “I’m so, so sorry! Maybe I just had a bad day. There’s obviously a huge, gaping void in my life. So, please call again because I submitted that consumer inquiry in the hopes that the product in question will change my life as advertised. Plus, taking out my pent-up aggression on you is highly therapeutic!”

Reality: Of course anyone on the receiving end of a verbal beating wouldn’t want a repeat for themselves or their colleagues, but it’s not always up to them. Supervisors may blame the caller for your aggression and may even call in an attempt to fix the apparent customer service mishap.

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Ultimately, the one response that’s sure to stop the phone from constantly ringing off the hook must include your number, the words “Do not call”, or any explicit variant thereof. To soften the blow and retain your self-respect, be polite about it and add “please” and “thank you”. Furthermore, if the call happens to be unsolicited, get your number added to the Do-Not-Call-Registry or report a violation.

Remember: every time you contact a business, you risk a months-long cat and mouse game of lead follow-up. Want to inquire about a local service need without getting calls and emails from local businesses for months on end? Visit www.talklocal.com, submit your inquiry, and speak to a local professional through a secure line. Under no circumstances does TalkLocal share your contact information – that’s always up to you.

November is Now-vember! Fun Challenges All Month Long!

Saturday, November 1st, 2014

Written by Krystal Moore

The New Year is almost upon us. You can’t even remember last year’s resolution well enough to feel guilty about flaking out. Now, just as you were about to start planning your new New Year’s Resolution, you read these words:

“Now is the time to stop wasting time!”

Today is the first of Now-Vember. And sure, I just made it up, but then I discovered that countless others did too. So, I’m not the only one who is using the month of November to spur immediate action and extreme productivity.

The point: Don’t wait for the ball to drop in Time Square before getting on the ball yourself! In the spirit of “Carpe diem”, “YOLO”, “No time like the present”, and “Tomorrow is not promised”, here are six month long efforts to inspire 30 days of creativity and productivity. Find one you can get into right Now-vember!

NaNoWriMo

Perhaps you’ve heard people say that NaNoWriMo is right around the corner and they don’t have a plan yet. Then you asked yourself, “What the heck is NaNoWriMo?”

NaNoWriMo is shorthand for National Novel Writing Month. People try to create a novel rough draft of at least 50,000 words – in only one month! Sounds crazy, right? That’s because it is. It’s crazy and insane and even if you don’t complete it, it gives you the push to really get started on something you’ve been dying to write.

So, dust off that idea you’ve been dreaming about and get started!

The 30 Characters Challenge

If you don’t have a story idea but plenty of characters to write about, then you’d have more fun with the 30 Characters Challenge.

This challenge involves creating 30 brand new characters throughout the 30 days of November. You can draw them so people see all their details or just give a brief character synopsis so we know all about your characters. After that, you can find a really cool idea for them later.

The November Photo Challenge

How about becoming a part of the November Photo Challenge? It’s pretty easy. On these websites, you’ll be able to find a list that gives each day of November a different theme. On each day, you will take a picture of something related to the theme and post it on your social media page. So, you do what you usually do but with an added twist.

No-Shave November

No-Shave November (sometimes known as Movember) gives men the perfect reason to grow their facial hair. Not only can it keep you warmer in the colder days, but you’ll also be growing it for a good cause. The purpose of No-Shave November is to raise awareness of cancers specific to men. You grow your hair to grow awareness. So guys, keep growing that hair and use the money you would spend on shaving products to donate to worthy causes.

The No-Vember Challenge

No link for this one but it’s real easy. Just say no to the negative things in your life this month. Say no to super unhealthy foods. Say no to being mean to people when you’re upset. Say no to saying, “I can’t do this.” You can say no to everything that you don’t need and see how wonderful you feel come December.

The Choose-For-Yourself Challenge

Or maybe you’re not interested in any of these challenges. Then make your own!

Make November the month where you do one thing a day: a good deed, a new food, anything that pushes you towards what you truly want to be. There’s no limit to the challenges you can make for yourself. And yes, that means you don’t have to limit it to a one-month challenge. Just challenge yourself all year round with whatever you want to do.


It may not feel like it, but there’s plenty of interesting things you can do before you set that Thanksgiving dinner down. Now-vember is the time to get started. So, pick a challenge (or two) and have fun!